HOW AUDIENCES ARE MOTIVATED TO DONATE IN LIVE STREAMING - koreascholar

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HOW AUDIENCES ARE MOTIVATED TO DONATE IN LIVE STREAMING

Phuong Thao Dang, Jeeyeon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410299

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.392-393

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

live streaming donation intention engagement

저자

Phuong Thao Dang(National Sun Yat-sen University)
Jeeyeon Kim(National Sun Yat-sen University)

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