POTENTIAL PSYCHOLOGICAL AND ATTITUDINAL MARKERS FOR LUXURY CONSUMPTION AMONG CHINESE AND CANADIAN CONSUMERS - koreascholar

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POTENTIAL PSYCHOLOGICAL AND ATTITUDINAL MARKERS FOR LUXURY CONSUMPTION AMONG CHINESE AND CANADIAN CONSUMERS

Francois Rochon, Yangyang CHEN, Matthew Tingchi LIU, Ming GAO

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410302

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.397

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

materialism extrinsic motivation covert narcissism value-expressive function luxury brand purchase intention.

목차

ABSTRACT
    Purpose
    Design/methodology/approach
    Findings
    Contribution/Novelty of the research
    References

저자

Francois Rochon(University of Macau)
Yangyang CHEN(Macau University of Science and Technology)
Matthew Tingchi LIU(University of Macau)
Ming GAO(University of Macau)

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