DEFINING POTENTIAL RESEARCH DIRECTIONS OF BRAND ENGAGEMENT INTO SELF-CONCEPT: CONSUMERS’ CULTURAL DIMENSIONS PERSPECTIVE - koreascholar

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DEFINING POTENTIAL RESEARCH DIRECTIONS OF BRAND ENGAGEMENT INTO SELF-CONCEPT: CONSUMERS’ CULTURAL DIMENSIONS PERSPECTIVE

Olga Nechaeva, Raffaele Donvito, Valentina Mazzoli

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410304

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.400-404

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

BESC brand engagement self hofstede culture consumer behavior.

목차

ABSTRACT
    Introduction
    Methodology
    Results and discussion
    Conclusions and limitations
REFERENCES

저자

Olga Nechaeva(University of Pisa)
Raffaele Donvito(University of Florence)
Valentina Mazzoli(University of Florence)

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