논문 상세보기
DEFINING POTENTIAL RESEARCH DIRECTIONS OF BRAND ENGAGEMENT INTO SELF-CONCEPT: CONSUMERS’ CULTURAL DIMENSIONS PERSPECTIVE
Olga Nechaeva, Raffaele Donvito, Valentina Mazzoli
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/410304
4,000원
키워드
BESCbrand engagementselfhofstedecultureconsumer behavior.
목차
ABSTRACT
Introduction
Methodology
Results and discussion
Conclusions and limitations
REFERENCES
Introduction
Methodology
Results and discussion
Conclusions and limitations
REFERENCES
저자
