CONSUMER BRAND EVALUATION ACCORDING TO BRAND SUSTAINABILITY SELF-CONGRUITY - koreascholar

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CONSUMER BRAND EVALUATION ACCORDING TO BRAND SUSTAINABILITY SELF-CONGRUITY

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URLhttps://db.koreascholar.com/Article/Detail/410306

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.412

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

brand management environmental sustainability self-congruity

저자

Ken Kumagai(Mie University)

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