FASHION BRANDS’ SUSTAINABILITY IN THE ITALIAN MARKET: AN ANALYSIS OF CONSUMERS’ PERCEPTIONS - koreascholar

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FASHION BRANDS’ SUSTAINABILITY IN THE ITALIAN MARKET: AN ANALYSIS OF CONSUMERS’ PERCEPTIONS

Luca Buccoliero, Elena Bellio, Ginevra Nicolis Di Robilant

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410310

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.423-424

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

green marketing sustainability fashion italy

목차

ABSTRACT
Introduction

저자

Luca Buccoliero(Bocconi University)
Elena Bellio(Ca' Foscari University Venice)
Ginevra Nicolis Di Robilant(Green Router)

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