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DOES THE POWER OF STAR DESIGNER ENHANCE THE LUXURY BRAND DESIRABILITY?

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/410312
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
목차
ABSTRACT
    Introduction
    Who are Star Designers?
    Conceptual framework
    Methodology
    Results
    Conclusions
REFERENCES
저자
  • D Hach Soeur(Curtin University)
  • Anwar Sadat Shimul(Curtin University)
  • Ian Phau(Curtin University)