DOES THE POWER OF STAR DESIGNER ENHANCE THE LUXURY BRAND DESIRABILITY? - koreascholar

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DOES THE POWER OF STAR DESIGNER ENHANCE THE LUXURY BRAND DESIRABILITY?

D Hach Soeur, Anwar Sadat Shimul, Ian Phau

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410312

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.427-431

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

power of star designer luxury brand desirability consumer desirability luxury branding consumer-brand relationship

목차

ABSTRACT
    Introduction
    Who are Star Designers?
    Conceptual framework
    Methodology
    Results
    Conclusions
REFERENCES

저자

D Hach Soeur(Curtin University)
Anwar Sadat Shimul(Curtin University)
Ian Phau(Curtin University)

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