LUXURY BRANDS ON INSTAGRAM - A NETNOGRAPHIC APPROACH

Aihoor Kayoom Aleem; Sandra Maria Correia Loureiro

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LUXURY BRANDS ON INSTAGRAM - A NETNOGRAPHIC APPROACH

Aihoor Kayoom Aleem, Sandra Maria Correia Loureiro

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410313

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.432-444

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brand coolness fashion social media communication netnography Instagram.

ABSTRACT
INTRODUCTION
THEORETICAL BACKGROUND
    Brand Communities
    Engagement on Social Network
    Cool Factor on Fashion
    Methodology
    Limitations
    Future research
    Theoretical contributions
    Managerial implications
REFERENCES

저자

Aihoor Kayoom Aleem(ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))
Sandra Maria Correia Loureiro(ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))

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