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THE IMPACT OF ONLINE MARKETING TOOLS ON A PURCHASING DECISION FOR A LOCAL CLOTHING BRAND

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/410314
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
목차
ABSTRACT
    Introduction
    Review of studies
    Research design
    Hypotheses development
    Results and implications
REFERENCES
저자
  • Ksenia Stakhanova(Lomonosov Moscow State University)
  • Alexander Pakhalov(Lomonosov Moscow State University)