With the rapid development of society and the wide application of information network technology, we have entered the era of new media, and more and more schools have opened the course of "New Media Marketing", trying to better fit the new media with the marketing profession in order to meet the needs of a diversified society and cultivate high-quality talents. This article lists the teaching examples of online plus offline plus practice during the COVID-19 epidemic, and examines the current situation, the main problems faced and the solutions of the blended teaching practice of the New Media Marketing Course in the context of the actual situation of university teaching.

Ⅰ. Introduction
Ⅱ. Overview of the New Media Marketing Course Teaching
    1. The Positioning of the New Media Marketing Course
    2. The Basic Concept of New Media Marketing Course
    3. The Current Situation of Teaching New Media Marketing Courses and the MainProblems Faced
Ⅲ. Example analysis of blended teaching of &quat;New Media Marketing
    1. Pre-class Analysis
    2. Course Design
Ⅵ. Solutions to evaluate and improve the teaching effect of new mediamarketing course
    1. Interesting Learning, Highlighting the Value of Student Subjects
    2. Create Teaching Situations and Let Students Feel the Real Scenes
    3. Improve Assessment and Evaluation, and Constantly Improve Teaching Methods
Ⅴ. Conclusion
References
ABSTRACT

• Chen Xi(Lecturer, Business School, Shandong Jianzhu University, Jinan 250101, China)
• Zhang Hanwen(Student, Business School, Shandong Jianzhu University) Corresponding author