거창과 서울에 거주하는 소비자로 20대부터 60대까지 남녀 280명을 대상으로 MA 필름으로 포장한 포장구 사과와 포장하지 않은 대조구 사과의 신선함, 단맛, 신맛, 향미, 아삭거림, 씹힘성, 구매의사에 대한 기호도를 조사한 결과 20대에서 신선함, 아삭거림, 씹힘성과 구매의사에서 대조구보다 포장구의 기호도가 유의적으로 높게 나타났다. 30대는 신선함, 신맛, 향미, 구매의사에서 40대는 향에서, 50대에서는 단맛과 향에서만 대조구보다 포장구의

This study tested customer preferences for "Fuji" apples stored using functional modified atmosphere film (30m) for 16 weeks at . Customers were 20-60 years of age and lived in either Seoul or Geochang. The freshness, texture, chewiness, and purchase attractiveness of apples in film packaging were judged to be significantly higher than control apples by those aged 20-29 years. The freshness, sourness, flavor, and purchase attractiveness of apples in film packaging were judged to be significantly higher than control apples by those aged 30-39 years. The flavor and sweetness of apples in film packag ing were judged to be significantly higher than control apples by those aged either 40-49 or 50-59 years (). In the overall preference tests, apple freshness (P=0.0011), apple flavor (P=0.0002), and apple purchase attractiveness (P=0.0018) of apples in film packaging were judged to be significantly better than control apples by all age groups (those aged 20-59 years).

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