SUSTAINABLE COMPETITIVE ADVENTAGE OF O4O SERVICE THROUGH ESPORTS: FOCUSING ON ESPORTS CHARACTER EXPERIENCE

Jaehun Kim; Jong-Kuk Shin; Sung Hyun Rhee

논문 상세보기

SUSTAINABLE COMPETITIVE ADVENTAGE OF O4O SERVICE THROUGH ESPORTS: FOCUSING ON ESPORTS CHARACTER EXPERIENCE

Jaehun Kim, Jong-Kuk Shin, Sung Hyun Rhee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/422364

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Global Marketing Conference

2023 Global Marketing Conference at Seoul (2023.07)
p.403

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

We enjoy various forms of leisure every day. Human play culture continues to change according to the development of technology and social environment. In line with the changing society, humans experience socialization, and the market continues to change in response to human new ways of life.

키워드

eSports O4O Collaboration Character Transmedia marketing

저자

Jaehun Kim(Kyungsung University, Republic of Korea)
Jong-Kuk Shin(Pusan National University, Republic of Korea)
Sung Hyun Rhee(National Hiroshima University, Japan)

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