The market for counterfeit luxury goods is growing rapidly, with estimates suggesting that counterfeit trades are valued at around $4.5 trillion globally, with 60% to 70% of this being made up of counterfeit luxury goods. Research has shown that counterfeits dilute the perceived quality of luxury brands and reduce consumers' purchase intentions. Non-fungible tokens (NFTs) are a form of ownership record that is linked and stored on a blockchain.

• Jungkeun Kim(Auckland University of Technology, New Zealand)
• Jooyoung Park(Peking University HSBC Business School, China)
• Daniel Chaein Lee(Auckland University of Technology, New Zealand)
• Aekyoung (Amy) Kim(Jeonbuk National University, South Korea)
• Jihoon Jhang(University of Central Arkansas, USA)
• Areum Cho(London School of Economics and Political Science, United Kingdom)
• Jaehoon Lee(Florida International University, USA)