DIFFERNCES IN ENVIRONMENTAL AWARENESS AND MASS MEDIA IMPACT ON INTENSION TO INSTALL PV AS AN ENVRIONMENTALLY FRIENDLY PRODUCT BY AGE

Mariko Kiho; Ryo Mukae; Yoshinobu Kawahara; Takashi Kawashima

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DIFFERNCES IN ENVIRONMENTAL AWARENESS AND MASS MEDIA IMPACT ON INTENSION TO INSTALL PV AS AN ENVRIONMENTALLY FRIENDLY PRODUCT BY AGE

Mariko Kiho, Ryo Mukae, Yoshinobu Kawahara, Takashi Kawashima

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/422706

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Global Marketing Conference

2023 Global Marketing Conference at Seoul (2023.07)
pp.668-672

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

To promote the diffusion of environmentally friendly equipment, appropriate measures need to be taken for each target group. This study evaluated changes in the influence of mass media on PV installation intentions by generation, based on over 10 years of consumer awareness survey data and the number of newspaper reports.

키워드

Environmental concern Photovoltaic PV Diffusion Mass media Energyconservation behavior Social norm

저자

Mariko Kiho(Tokyo Electric Power Company Holdings, Inc., Japan)
Ryo Mukae(Tokyo Electric Power Company Holdings, Inc., Japan)
Yoshinobu Kawahara(Tokyo Electric Power Company Holdings, Inc., Japan)
Takashi Kawashima(Biz Partners, LTD., Japan)

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