This study investigated the awareness and consumption behavior of 118 vegetarians and omnivores toward plant-based dairy alternatives. The preference and choice attribute questionnaires were compared. Significant differences were obtained between the two groups when considering the purchase experience, preference, and selection attributes of plant-based dairy alternatives. Vegetarians had more experience purchasing plant-based dairy alternative products. In both groups, environmental and animal protection were the major factors that influenced the highest response rate for purchasing plantbased dairy alternatives. The preference score of vegetarians for plant-based dairy alternative products was high, indicating that vegetarianism had a significant effect on their preference for plant-based dairy alternative products. Analysis of selection attributes revealed that price, product weight, appearance, and manufacturer were considered important by vegetarians, whereas nutritional components and labeling, manufacturing environment, composition of ingredients, and taste and texture were considered more important by the omnivores. Results of this study can be used as basic data for the future development of the fast-growing industry producing plant-based dairy alternative products.

I. 서 론
II. 연구 내용 및 방법
    1. 연구대상
    2. 조사도구
    3. 분석방법
III. 결과 및 고찰
    1. 연구대상자 일반적 특성
    2. 식물성 대체 유제품 소비행동
    3. 식물성 대체 유제품 선호도 및 인식
    4. 식물성 대체 유제품 선택속성
    5. 식물성 대체 유제품 선택속성 요인 비교
IV. 요약 및 결론
Conflict of Interest

• 신미래(이화여자대학교 식품영양학과) | Mirae Shin (Department of Nutritional Science & Food Management, Ewha Womans University)
• 조미숙(이화여자대학교 식품영양학과) | Mi-Sook Cho (Department of Nutritional Science & Food Management, Ewha Womans University) Corresponding Author
• 오지은(이화여자대학교 신산업융합대학) | Jieun Oh (College of Science & Industry Convergence, Ewha Womans University)