Korean Wave is a very popular cultural phenomenon in China in the 21st century. Under the background of modern society, it exports various Korean cultural products to China through mass communication, and develops rapidly in China through Korean movies, pop music, variety show, food clothing and other forms. The input of these cultural products not only affects the Chinese public, but also profoundly affects contemporary Chinese college students. They have positive effects such as changing their way of life, improving their international perspective, and promoting personality shaping, but also have negative effects such as the worship of money in consumption concepts, the popularity of value orientations, and the shaking of cultural confidence. College students are the backbone of national construction. In the face of the coming Korean Wave culture, the family, school and society should correctly guide contemporary college students to treat rationally. While absorbing essence, they should adhere to cultural self-confidence and establish correct personal values.

Ⅰ. Background of Research
Ⅱ. The Definition and Classification of Korean Wave
    1. Definition of Korean Wave
    2. Classification of Korean Wave
Ⅲ. The Positive Influence of Korean Wave on Chinese Contemporary CollegeStudents
    1. Broaden the International Horizons of College Students
    2. Promoting Idolatry among College Students
    3. Enrich the Lifestyle of College Students
    4. Promoting the Personality Shaping of College Students
    5. Master Modern Information Acquisition Methods
Ⅳ. The Negative Influence of Korean Wave on Contemporary College Students
    1. The Concept of Consumption Worships Money
    2. Popularization of Value Orientation
    3. Shake Cultural Confidence
Ⅴ. Conclusion
References
ABSTRACT

• Wang Yanfang(Instructor of Yancheng Institute of Technology)
• Zhang Guanfang(Instructor of Yancheng Institute of Technology) Corresponding Author