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제품수명주기이론에 따라 분석한 국내 이륜차 산업의 성장변화 KCI 등재

Analyzing Growth Trends in the Domestic Motorcycle Industry using Product Life Cycle Theory

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  • URLhttps://db.koreascholar.com/Article/Detail/427122
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한국기계기술학회지 (Journal of the Korean Society of Mechanical Technology)
한국기계기술학회 (Korean Society of Mechanical Technology)
초록

In the context of the 4th Industrial Revolution, the rise of electric vehicles and personal mobility is evident. However, regulatory authorities seem to overlook vast opportunities, placing two-wheelers in a deregulated category and focusing mainly on regulations. This paper addresses a notable trend in e-mobility, emphasizing aspects often overlooked in traditional motorcycle regulatory research. Using the industrial life cycle theory as a basis, we identify challenges that have affected traditional combustion-engine two-wheelers and offer insights to navigate similar obstacles in the future. Consequently, the domestic two-wheeler market experienced a brief surge but lacked sustainable growth prospects. However, considering Japan's success in establishing global standards and design dominance in the two-wheeler industry despite its late entry, there appears to be potential for a rebound in the domestic market.

저자
  • 장종신(중부대학교) | Jong-Sin Jang (Joonbu University)
  • 김희동 (중부대학교) | Hee-Dong Kim (Joonbu University)
  • 이흥식(중부대학교) | LEE HEUNG SHIK (Professor, Joonbu University) Corresponding author