The principal objective of this study was to evaluate the consumption behavior and perceptions of environment-friendly agricultural products(EAPs) by university students in the Chonbuk area, Korea. Self-administered questionnaires were collected from 309 university students(male 33.0%, female 67.0%). Descriptive and comparative statistical analyses was completed using SPSS v. 12.0. The percentage of subjects who purchased EAPs was 70.9%. Of those, 87.2% had EAPs purchased by their mothers. The most purchased EAPs were vegetables, the primary reason for which was the perception of ``good for health``(73.1%). The main information source about EAPs was ``familes/freinds``. The average scores of ``attitude toward EAPs``, ``knowledge toward EAPs``, ``concern toward EAPs`` were 3.76±0.57, 2.91±0.61 and 3.29±0.43, respectively. With regards to ``attitude toward EAPs``, the scores were significantly affected by ``self-reported health status``(p<0.05). With regard to ``knowledge toward EAPs`` and ``concern toward EAPs``, the scores were significantly affected by ``supplements for health`` (p<0.05; p<0.001). For university students` right choices of EAPs, information and consumer education wthin the university curriculum on these products are necessary.

• 류경 | Kyung Ryu