WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS - koreascholar

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WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS

Angie Lee, Te-Lin Doreen Chung, Olivia Johnson

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URLhttps://db.koreascholar.com/Article/Detail/434458

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.156

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Social mediaInfluencerSocial causeSemantic network analysisCommunication

저자

Angie Lee(Auburn University)
Te-Lin Doreen Chung(Iowa State University)
Olivia Johnson(University of Houston)

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