PARIS x TIKTOK: HOW FASHION AND BEAUTY CONTENT IS BECOMING ATOURISM MARKETING TOOL - koreascholar

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PARIS x TIKTOK: HOW FASHION AND BEAUTY CONTENT IS BECOMING ATOURISM MARKETING TOOL

Arianna Pittaluga, Nadzeya Sabatini

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434475

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.241-245

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

TikTok Short video content Fashion tourism Paris Search engine

저자

Arianna Pittaluga(USI - Università della Svizzera Italiana)
Nadzeya Sabatini(USI - Università della Svizzera Italiana)

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