LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS - koreascholar

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LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS

Sneha Kadyan, Dr. Suman Rani

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434509

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.334-338

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Metaverse Male consumer experience Luxury brand Instagram Advertising

저자

Sneha Kadyan(Lecturer, O.P Jindal Global University)
Dr. Suman Rani(O.P Jindal Global University)

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