ARCHITECURE AND EVOLUTION OF LUXURY BRANDS’ FLAGSHIPS. A COMPARISON BETWEEN EUROPEAN AND ASIAN CULTURE - koreascholar

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ARCHITECURE AND EVOLUTION OF LUXURY BRANDS’ FLAGSHIPS. A COMPARISON BETWEEN EUROPEAN AND ASIAN CULTURE

Marc Hormigos-Surià, Silvia Pérez-Bou

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URLhttps://db.koreascholar.com/Article/Detail/434511

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.343

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Flagship store Consumer experience Luxury brand Architecture Sustainability

저자

Marc Hormigos-Surià(ISEM Fashion Business School, University of Navarra)
Silvia Pérez-Bou(ISEM Fashion Business School, University of Navarra)

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