AUTHENTICITY AND PRIDE DRIVE LOYALTY? EVIDENCE FROM AR-POWERED HERITAGE - koreascholar

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AUTHENTICITY AND PRIDE DRIVE LOYALTY? EVIDENCE FROM AR-POWERED HERITAGE

Jorge Nascimento, Sandra Maria Correia Loureiro

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434529

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.391-396

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Authenticity Pride Heritage Augmented Reality Tourism

저자

Jorge Nascimento(Iscte- Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))
Sandra Maria Correia Loureiro(Iscte- Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))

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