GUILT-DRIVEN PERSUASION IN SUSTAINABLE FASHION: THE ROLES OF EMPATHIC TRUST - koreascholar

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GUILT-DRIVEN PERSUASION IN SUSTAINABLE FASHION: THE ROLES OF EMPATHIC TRUST

Hanna Shin, Yan Li, Nara Youn

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434531

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.402-403

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainable Fashion Trust Guilt Animal Welfare

저자

Hanna Shin(Hongik University)
Yan Li(Hongik University)
Nara Youn(Hongik University)

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