METAVERSE AND LUXURY RESEARCH: A BIBLIOMETRIC ANALYSIS - koreascholar

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METAVERSE AND LUXURY RESEARCH: A BIBLIOMETRIC ANALYSIS

Yioula Melanthiou, Surat Teerakapibal

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434615

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.468-469

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Metaverse Virtual/Augmented Reality (VR/AR)Generation Z Gamification Luxury brands

저자

Yioula Melanthiou(Cyprus University of Technology)
Surat Teerakapibal(Thammasat University)

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