CREATING AGE-INCLUSIVE OMNICHANNEL FASHION BRAND EXPERIENCES USING NEW TECHNOLOGIES - koreascholar

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CREATING AGE-INCLUSIVE OMNICHANNEL FASHION BRAND EXPERIENCES USING NEW TECHNOLOGIES

Rosy Boardman, Courtney Chrimes

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434616

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.470-471

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Customer experience Customer journey Age Omnichannel Technology

저자

Rosy Boardman(University of Manchester)
Courtney Chrimes(University of Manchester)

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