LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS - koreascholar

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LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS

Hui Zhan, Jing Zhang

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URLhttps://db.koreascholar.com/Article/Detail/434626

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.507

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Influencers Perceived characterizations Perceived value of luxury brand Indegree of influencer

저자

Hui Zhan(Kookmin University)
Jing Zhang(Kookmin University)

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