THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES - koreascholar

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THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES

Tianyu Wang, Yi Xuan Ong

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442392

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.204

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Fan Wellbeing Fan Psychology Parasocial Relationship Participation Fan Community

저자

Tianyu Wang(Hokkaido University, Japan)
Yi Xuan Ong(Hokkaido University, Japan)

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