THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING - koreascholar

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THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING

Susana Santos, Sandra Miranda, Helena Martins Gonçalves

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URLhttps://db.koreascholar.com/Article/Detail/442403

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.228

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Livestreaming Impulse Buying Intention Flow Experience Trust Cross-national Differences

저자

Helena Martins Gonçalves(ADVANCE/CSG, ISEG, Universidade de Lisboa, Portugal)
Sandra Miranda(ADVANCE/CSG, ISEG, Universidade de Lisboa, Portugal)
Susana Santos(ADVANCE/CSG, ISEG, Universidade de Lisboa, Portugal)

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