UNDERSTANDING THE PRODUCTION OF BRAND AUTHENTICITY: THE ROLE OF WITNESSING THE AUTHENTICITY OF THE PRODUCTION PROCESS AND CULTURAL AWE - koreascholar

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UNDERSTANDING THE PRODUCTION OF BRAND AUTHENTICITY: THE ROLE OF WITNESSING THE AUTHENTICITY OF THE PRODUCTION PROCESS AND CULTURAL AWE

Qilou Zhou, Qiushi Gu, Seongseop Sam Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442634

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.510

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Brand Authenticity Cultural Awe Production Intangible Cultural Heritage Baijiu

저자

Qilou Zhou(Jiangsu Second Normal University, China)
Qiushi Gu(Southeast University, China)
Seongseop Sam Kim(The Hong Kong Polytechnic University, Hong Kong)

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