FROM MARGINAL TO MAINSTREAM—A GOVERNMENTALITY PERSPECTIVE OF MARKET TRANSITION IN ESPORTS - koreascholar

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FROM MARGINAL TO MAINSTREAM—A GOVERNMENTALITY PERSPECTIVE OF MARKET TRANSITION IN ESPORTS

Guojun (Sawyer) HE, Weiwei ZHANG, Simon CHADWICK, Yiying CHEN

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URLhttps://db.koreascholar.com/Article/Detail/442664

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.532

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

eSports State-led Market Transition Governmentality

저자

Guojun (Sawyer) HE(SKEMA Business School-Université Côte d'Azur, France)
Weiwei ZHANG(Hartwick College, USA)
Simon CHADWICK(Emlyon Business School, France)
Yiying CHEN(University Institute of Lisbon, Portugal)

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