HARNESSING AI-ENABLED STRATEGIC MARKETING TO ENHANCE PURCHASE INTENTION - koreascholar

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HARNESSING AI-ENABLED STRATEGIC MARKETING TO ENHANCE PURCHASE INTENTION

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URLhttps://db.koreascholar.com/Article/Detail/442806

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.800

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Artificial Intelligence Marketing e-commerce Retail Search Engine Optimization

저자

Yating Tian(University of Twente, The Netherlands)

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