This study focused on how retail tech promotes differentiated customer experiences in offline fashion stores. The purpose of this study is to determine the effects of the characteristics of fashion retail tech stores on consumers’ flow and satisfaction. We surveyed Koreans aged 10 to 50 who had experienced offline fashion retail tech stores. The survey was conducted from April 28, 2023, to May 21, 2023. The total number of survey respondents was 200. The quantitative data collected through questionnaires was analyzed using SPSS 25.0. To reveal the effects of fashion retail tech store characteristics on consumer’s flow and satisfaction, frequency analysis, we conducted frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis. The results of this study, figured out that fashion retail tech store’s characteristics, including playfulness, efficiency, interaction, and information provision, have a significant impact on behavior flow, emotional flow, and satisfaction. As a result of analyzing the influence of consumers’ flow led to satisfaction, it was confirmed that emotional flow positively influenced satisfaction, but behavioral flow had no meaningful effect on satisfaction. The results of our study can be used to make a successful marketing strategy and can serve as foundational data for consumer research on retail-tech-applied offline fashion stores.

Several earlier studies have investigated the attitudes and intentions of consumers towards sustainability within both a general (Kim et al., 1998; Nicholls, 2002; Berry & McEachern, 2005) and fashion context (Bray et al., 2011; Henninger et al., 2016; Hosseiunpour et al., 2016; Joergens 2006; Joy et al., 2012; McNeill and Moore, 2015; Reimers et al., 2016; Ritch, 2020; Tey et al., 2018; Bianchi and Gonzalez, 2021). However, there is a paucity of research from the perspective of children (Heo and Muralidharan, 2019; Ritch, 2019; Su et al., 2019; Watkins et al., 2019; Blazquez et. al., 2020; Niinimaki et al., 2020; Riesgo S. B., et al., 2022). There were predictions in 2020 that the global childrenswear market would be worth US$252.2 billion, and was proven to be more resilient than the general fashion sector during the COVID-19 pandemic (Mintel, 2021). Furthermore, the pandemic has seen prominence given to sustainability issues, with consumers increasingly prioritising brands with sustainable credentials (Euromonitor, 2022), yet little is known about children’s attitude towards sustainability. This paper aims to address this shortcoming, by assessing children’s awareness of sustainability. A Theoretical Model is proposed: Children’s sustainability awareness stages infused by educational third places.

This study proposes a new collaborative filtering model that integrates Restricted Boltzmann Machines. The proposed two-stage model is applied to household-level supermarket purchase data. Results show that our model fits the data better and outperforms existing collaborative filtering methods in predicting shopping patterns. The proposed model also improves interpretations of market complexity and common causes of coincidence associated with customers’ multi-category purchases.

Since time immemorial company’s interaction with its customers plays a vital role in co-creation of values and shared lifestyle. Similarly, for Japanese department stores passing through the declining stage of the life cycle, strategy based on maintaining relationships is important for renovating their business models. This study examines the importance of “Retail Brand Community” for Japanese department stores, considering from the perspective of Brand community and Social Identity Theory.

The backbone of any customer experience management is the ability to understand customers’ needs, wants and lifestyles (Schmidt, 2003). In a post Covid era where consumer behaviours have changed forever, luxury brands need to step up to woe consumers back to their brick-and-mortar stores. For example, the Dior historical and global store at the Avenue Montaigne reopened after two years of renovations to offer a unique customer experience. This iconic store now offers not only the full range of products one can buy, but also an art gallery, a café, a 3-Michelin stars restaurant and an exclusive suite at the price of 25,000 Euros per night. The centrepiece of this new store is the huge glass staircase overlooked by a wall of mannequins dressed in various Dior dresses. It is meant to be “instagramable” for those who need to show off their visit to their virtual followers. The key question one may ask is whether all these innovations and investments in building an exceptional flagship store provide a better customer experience?

Smart retail enabled through in-store technology (IST) is believed to be the future of retail. However, several IST impacts, especially on individuals' well-being remain undisclosed. This study attempts to discover IST impact, particularly electronic shelf label (ESL) as a prospective technology, on customer well-being and post-transaction behavior (i.e., willingness to pay (WTP) and positive word of mouth (PWOM). Survey were from generations X, Y, and Z generating 305 respondents. A post hoc analysis utilizing PLS MGA is discussed for Gen X & Millennials vs. Gen Z groups. This study provides empirical evidence of smart retail on customer well-being and how it affects customer post-purchase behavior, namely WTP and PWOM. This study also provides evidence of how it differs across generational cohorts.

Central to retail therapy is the notion that stress can be eased by simple browsing, which produces immediate and positive psychological effects through shopping. In the Philippines, retailers are slowly adopting omnichannel strategies as a response to the fundamental shift to online retailing. However, during the pandemic, shoppers resorted to retail therapy to appease emotions and senses. This might explain how the Filipino deserve ko ‘to (I deserve this) mindset can be a form of self-gifting that may relate to retail therapy.

시판 유통 중인 건조 인삼류(백삼 24점, 홍삼 26점) 포 장 제품을 수집하여 곰팡이 발생 조사를 수행하였다. 백 삼과 홍삼은 각각 50%와 46%의 시료에서 곰팡이가 검출 되었고 검출 시료의 평균 곰팡이 오염도는 각각 0.5와 0.2 log10 CFU/g이었다. 백삼에서는 Penicillium polonicum, P. chrysogenum, Rhizopus microsporus가 각각 18.2%로 우점하 였으나 홍삼은 Aspergillus spp.이 87.6%로 우점하였으며 이 중 A. chevalieri가 50.0%로 가장 높았다. 이 중 독성 종으로 알려진 P. polonicum, P. chrysogenum, P. melanoconidium, A. chevalieri 균주의 citrinin 독소 생성 가능성을 분석한 결 과, 13 균주 모두 독소 유전자가 검출되지 않았다. 이 결 과는 조사한 시료의 곰팡이독소 오염 위험은 매우 낮지만, 건조 인삼류에 곰팡이 오염이 가능함을 보여준다.

The retailing industry is experiencing a significant transformation driven by e-commerce adoption and tech-innovations; being under pressure to provide exciting and memorable shopping experiences that lead to customer acquisition and brand loyalty. This paper depicts three innovative retail solutions from Australia for business growth through strategic implementation of technology, in-store design and customer engagement.

Physical stores are significant contact points for customers to have unique shopping experience with hedonic values (Hirschman and Holbrook, 1982). The value is becoming even more important as a differentiating factor for companies in the digital era when e-commerce is dramatically expanding and growing (Kotler, Kartajaya, and Setiawan, 2017). In order to deepen our understanding on online for offline (O4O) shopping experience, we focus on Visual Merchandizing Design (VMD) as one of the key factors to differentiate physical stores from e-commerce. VMD has a long history since 18th century VMD and has been extensively researched in various ways, but no study has been done in the setting of online for offline (O4O). VMD is defined as an art of displaying the things in a manner to attract the attention of the customer and persuade them to buy the product (Kerfoot, Davies, and Ward, 2003; Krishnakumar, 2014). In the VMD's extant research, many suggest the importance of VMD from the viewpoint of experiential marketing. It has been discussed that VMD is an effective way to impress consumers with company brands (e.g., Kim and Kim, 2011; Park and Jeon, 2004 Sun and Lee, 2017). In order to analyze the effectiveness of VMD, we use the three elements commonly used in practice that include Visual Presentation (VP), Point of Sales Presentation (PP), and Item Presentation (IP). The role of Visual Presentation (VP) is to invite customers from outside to inside of the store. When a customer enters the store, it is expected to encourage customers to stay longer to look around through PP (Point of sales Presentation). Finally, attractive Item Presentation (IP) on the shelves or hangers encourages customers to purchase products. We combine this VP-PP-IP framework of VMD with New AIDA model proposed by Iwamoto, Kawakami and Suzuki (2016). New AIDA model is a revised version of AIDMA that incorporates online related factors such as search, keep and share. Using this framework, we conducted three case studies on JINS BRAIN Lab by JINS Inc. in Japan, LAB101 in South Korea and On and the Beauty by Lotte Shopping in South Korea. We visited the store to observe how these companies realize the elements of VMD (VP-PP-IP) at each store. The results suggest that, for the better O4O experience to shop at a physical store looking at a mobile device, companies need to design the store from VMD point of view in addition to data-driven or artificial intelligence supported merchandizing. Physical stores with better VMD also play a significant role for generating word-of-mouth for engaging other customers.

Building on Technology Readiness and Acceptance Model(TRAM), the study aimed to examine how technology readiness affects consumers’ perceptions of ease of use, usefulness, and risk, which in turn predict their intention to use retail service robots. Specifically, the study proposed that technology readiness motivators (optimism and innovativeness) would influence perceived ease of use and usefulness, while technology readiness inhibitors (discomfort and insecurity) would affect perceived risk. The study further examined if the perception factors (ease of use, usefulness, and risk) contribute to intention to use retail service robots. A survey method was used with data collected from Korean consumers. The final sample size was 418. The data was analyzed using structural equation modeling. Findings of the study revealed that technology readiness motivators positively affected perceived ease of use and usefulness while innovativeness had no impact on usefulness. All the inhibitors increased perceived risk. Lastly, as hypothesized, perceptions of ease of use, usefulness, and risk predicted intention to use retail service robots. This study extended the retail technology literature by applying and validating TRAM to the context of consumer acceptance of retail service robots. The study further helped marketers and retailers by highlighting the importance of technology readiness in improving consumer perceptions and responses towards retail service robots.

This paper focuses on luxury retail fashion trend imitation. Study 1 explores the effects of firm evaluations between luxury and masstige firms and in the context of imitation. Study 2 examines participant reactions to varied levels of imitation similarity and the effects of imitation on the trend originator.