REDUCING CONSUMER REGRET IN VIRTUAL REALITY SHOPPING: THE IMPACT OF ENJOYMENT AND AI VS. HUMAN RECOMMENDATIONS - koreascholar

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REDUCING CONSUMER REGRET IN VIRTUAL REALITY SHOPPING: THE IMPACT OF ENJOYMENT AND AI VS. HUMAN RECOMMENDATIONS

Sumin Kim, Hongwei He, Nan Liu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442927

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1014

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Consumer Regret Virtual Shopping Enjoyment AI

저자

Nan Liu(South China Normal University, China)
Hongwei He(The University of Manchester, UK)
Sumin Kim(The University of Manchester, UK)

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