BRANDS AND MYTHS: FROM COCO CHANEL, THE KELLY BAG AND A PANTHERE – A TYPOLOGY OF MYTHS OF VALUABLE LUXURY BRANDS - koreascholar

논문 상세보기

BRANDS AND MYTHS: FROM COCO CHANEL, THE KELLY BAG AND A PANTHERE – A TYPOLOGY OF MYTHS OF VALUABLE LUXURY BRANDS

Franziska Wellendorff, Thomas Hensel, Fernando Fastoso

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442997

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1061

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Brand Myth Brand Typology

저자

Franziska Wellendorff(Pforzheim University, Germany)
Thomas Hensel(Pforzheim University, Germany)
Fernando Fastoso(Pforzheim University, Germany)

같은 권호 다른 논문