ANTHROPOMORPHISM IN THE FASHION AI BLACK BOX: MULTIMODAL EMOTIONAL COMMUNICATION IN AI-GENERATED ADVERTISING - koreascholar

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ANTHROPOMORPHISM IN THE FASHION AI BLACK BOX: MULTIMODAL EMOTIONAL COMMUNICATION IN AI-GENERATED ADVERTISING

Neulonbit Oh, Eunju Ko

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URLhttps://db.koreascholar.com/Article/Detail/442997

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1061

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Fashion AI-based Advertising Anthropomorphic Cues Emotional Expressions

저자

Eunju Ko(Yonsei University, Republic of Korea)
Neulonbit Oh(Yonsei University, Republic of Korea)

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