SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON - koreascholar

논문 상세보기

SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON

Rukun Zhang, Qingqing Xie, Bingcan Li

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443024

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1090

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI-generated Dietary Supplements Intentions to Adopt Purchase Recommendation

저자

Rukun Zhang(Shenzhen University, China)
Qingqing Xie(Shenzhen University, China)
Bingcan Li(Shenzhen University, China)

같은 권호 다른 논문