MARKETING IN THE MIRROR: EXPLORING HUMAN-AI SYNERGY IN PROFESSIONAL PRACTICE - koreascholar

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MARKETING IN THE MIRROR: EXPLORING HUMAN-AI SYNERGY IN PROFESSIONAL PRACTICE

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URLhttps://db.koreascholar.com/Article/Detail/443049

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1215-1227

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Marketing AI Cultivate Co-intelligence

저자

Nicos Rossides(Minjiang University, China, European University of Cyprus, Cyprus)

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