CROSS-CULTURAL INFLUENCES ON CONSUMERS’ PERCEPTIONS OF SMART HOMES: A THEMATIC ANALYSIS OF UGC - koreascholar

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CROSS-CULTURAL INFLUENCES ON CONSUMERS’ PERCEPTIONS OF SMART HOMES: A THEMATIC ANALYSIS OF UGC

Ming Cheng, Daniela Corsaro

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443162

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1320-1329

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Cross-cultural Hofstede’s Cultural Dimensions Technology Acceptance Model Perceptions Smart Homes Thematic Analysis

저자

Ming Cheng(IULM University, Milan, Italy)
Daniela Corsaro(IULM University, Milan, Italy)

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