UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS - koreascholar

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UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS

Muniba Rauf, Xiaolin Li, Heikki Karjaluoto

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443245

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1343-1349

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Metaverse Rewarded customer engagement Rewards Loyalty programs Loyalty

저자

Muniba Rauf(University of Jyvaskyla, Finland)
Xiaolin Li(Hong Kong Polytechnic University, Hong Kong)
Heikki Karjaluoto(University of Jyvaskyla, Finland)

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