FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA - koreascholar

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FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA

Rebiazina Vera, Efremova Polina, Gulakova Olga

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URLhttps://db.koreascholar.com/Article/Detail/443313

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1357-1362

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Fashion Market Omnichannel Digital Adaption Strategy Fashion Brand Sustainability Resale Market

저자

Rebiazina Vera(Graduate School of Business, HSE University)
Efremova Polina(Graduate School of Business, HSE University)
Gulakova Olga(Graduate School of Business, HSE University)

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