Consumer Ethnocentrism and Its Influence on Chinese Consumers’ Purchase and Willingness to Pay for Foreign Foods

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한국식생활문화학회 (The Korean Society Of Food Culture)

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Baihan Su(Department of Food Science and Nutrition, Pusan National University, Korea)
Hakyeong Yu(Department of Food Science and Nutrition, Pusan National University, Korea)
Jeehyun Lee(Department of Food Science and Nutrition, Pusan National University, Korea) Corresponding author
Edgar Chambers IV(Department of Food Science and Nutrition, Pusan National University, Korea, Center for Sensory Analysis and Consumer Behavior, Kansas State University, United States)

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