This study develops a scientific fishing-ground exploration framework for the Korean large purse-seine fishery, where traditional experience-based searching has become increasingly unreliable under rapid climate variability. AIS-derived fishing locations from 2021 to 2023 were integrated with HYCOM-based temperature and salinity fields and MODIS-Aqua chlorophyll-a data to construct a unified environmental – fishing dataset. After multicollinearity screening and principal component analysis, temperature and salinity at 30 m depth and chlorophyll-a were selected as representative predictors. Using these variables, a generalized additive model (GAM) with background-sampled pseudo-absence data and monthly maximum entropy (MaxEnt) models were developed to quantify nonlinear habitat – environment relationships and predict monthly and seasonal mackerel fishing occurrences. Model performance was evaluated using independent data from 2024. GAM exhibited relatively stable predictive performance across months with generally high AUC and TSS values whereas MaxEnt showed pronounced seasonal variability and was effective in identifying potential habitat structures based on presence-only environmental conditions. Spatial predictions from both models showed good agreement with observed fishing-ground distributions during specific seasons, reproducing high-suitability zones associated with seasonal thermal – salinity fronts and productivity gradients. These results provide insights into the environmental mechanisms governing purse-seine fishing grounds and demonstrate the complementary roles of GAM for operational prediction and MaxEnt for potential habitat exploration.