CHARITY RETAIL AND SUSTAINABLE FASHION: UNDERSTANDING CONSUMER RESISTANCE TO SECOND-HAND CLOTHING

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Lauren Junestand Leal, Bethan Alexander

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainable retailingCircular economyClothing reuseSecond-handCharity shopsConsumer resistance.

저자

Lauren Junestand Leal(University of the Arts, London Fashion Business School, UK)
Bethan Alexander(University of the Arts, London Fashion Business School, UK) Corresponding author

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