GRANFLUENCERS IN THE FASHION INDUSTRY: CHALLENGING AGE BOUNDARIES ON SOCIAL MEDIA - koreascholar

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GRANFLUENCERS IN THE FASHION INDUSTRY: CHALLENGING AGE BOUNDARIES ON SOCIAL MEDIA

Costanza Dasmi, Olga Nechaeva, Laura Grazzini, Raffaele Donvito

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URLhttps://db.koreascholar.com/Article/Detail/451256

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.53

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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GranfluencerInfluencer marketingConsumer engagementExperiment

저자

Costanza Dasmi(University of Florence, Florence, Italy)
Olga Nechaeva(University of Florence, Florence, Italy)
Laura Grazzini(University of Florence, Florence, Italy)
Raffaele Donvito(University of Florence, Florence, Italy)

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