INFLUENCER MARKETING STRATEGIES OF BEAUTY BRANDS IN INTERNATIONAL MARKETS - koreascholar

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INFLUENCER MARKETING STRATEGIES OF BEAUTY BRANDS IN INTERNATIONAL MARKETS

Lala Hu, Mirko Olivieri

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URLhttps://db.koreascholar.com/Article/Detail/451257

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
pp.54-55

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

BeautyInfluencer marketingInternational marketingSocial media

저자

Lala Hu(Università Cattolica del Sacro Cuore, Italy)
Mirko Olivieri(Università Cattolica del Sacro Cuore, Italy)

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