MENTAL TIME TRAVEL AND GROUNDEDNESS EFFECTS ON LUXURY BRAND ADVERTISING - koreascholar

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MENTAL TIME TRAVEL AND GROUNDEDNESS EFFECTS ON LUXURY BRAND ADVERTISING

Juran Kim, Su-Jung Nam, Seungmook Kang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451258

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.56

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Mental time travelGroundnessLuxury brand advertisingPhysical vs. virtual adAd contexts

저자

Juran Kim(Jeonju University, Republic of Korea)
Su-Jung Nam(Sungkyunkwan University, Republic of Korea)
Seungmook Kang(Jeonju University, Republic of Korea)

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