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WRAPPED IN DOUBLE LUXURY: HOW FASHION INFLUENCERS SHAPE DESTINATION IMAGE

Nataly Levesque, Albena Pergelova, Alysha Hachey, Nikolaos Stylos
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451260
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Influencer marketingLuxury fashionDestination imageSocial media influencersTourism branding
저자
  • Nataly Levesque(Institut de tourisme et d’hôtellerie du Québec (ITHQ), Canada)
  • Albena Pergelova(MacEwan University, Canada)
  • Alysha Hachey(California State University Channel Islands, USA)
  • Nikolaos Stylos(University of Bristol, United Kingdom)