ENHANCING CONSUMER RELATIONSHIPS WITH AI STYLING AGENTS: STRATEGIES FOR INCREASING SELF-EXTENSION AND SELF-EXPANSION

논문 상세보기

Sunmin Kim, Ji Hee Song

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

consumer-AI relationshipAI design featureAI styling agentself-extensionself-expansion

저자

Sunmin Kim(College of Business Administration, University of Seoul, South Korea)
Ji Hee Song(College of Business Administration, University of Seoul, South Korea)

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