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LUXURY IN THE AGE OF TRANSPARENCY: CAN DIGITAL PRODUCT PASSPORTS UNLOCK SUSTAINABILITY COMMUNICATION WITHOUT SACRIFICING DESIRABILITY?

Ezgi Hazal Gurcan, Silvia Pérez-Bou
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  • URLhttps://db.koreascholar.com/Article/Detail/451262
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
p.60
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Circular economySustainable transparencyLuxury fashion communicationBrand symbolismTraceabilityDigital Product Passports
저자
  • Ezgi Hazal Gurcan(Università Cattolica del Sacro Cuore, Italy)
  • Silvia Pérez-Bou(ISEM Fashion Business School, University of Navarra, Spain)
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