논문 상세보기

HOW CONSUMERS INTERPRET DIGITAL PRODUCT PASSPORTS IN INTERNATIONAL MARKETS

Minjung Cho, Erin Cho
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451264
모든 회원에게 무료로 제공됩니다.
Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
p.62
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Digital product passportHome-country institutional trustConsumer skepticismAttribution theory
저자
  • Minjung Cho(The Hong Kong Polytechnic University, Hong Kong SAR)
  • Erin Cho(The Hong Kong Polytechnic University, Hong Kong SAR)
인용하기
양식 선택
언어 선택
로그인