LEADING THE LUXURY SHIFT: REINVENTING THE RETAIL EXPERIENCE FOR MODERN CONSUMERS - koreascholar

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LEADING THE LUXURY SHIFT: REINVENTING THE RETAIL EXPERIENCE FOR MODERN CONSUMERS

Elisa Arrigo, Alessia Grassi

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URLhttps://db.koreascholar.com/Article/Detail/451265

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.63

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury retailRetail experienceRetail designConsumer engagementLuxury consumption

저자

Elisa Arrigo(Università degli Studi di Milano-Bicocca, Italy)
Alessia Grassi(University of Leeds, UK)

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